Experiential Graphic Design at Bassetti Architects
Experiential Graphic Design at Bassetti Architects
Bassetti Architects’ Experiential Graphic Design (EGD) department plays a key role in enhancing spaces to educate, empower, and inspire users. An indispensable part of any project team, our experiential graphic designers work in-tandem with our architects and interior designers to integrate community identity, owner branding, and design criteria into graphics that enrich and inspire. Our experiential graphic designs deliver a unique storytelling ability that is fresh and enduring; inviting and exploratory; and creates an enhanced environment.
What is Experiential Graphic Design?
According to the Society for Experiential Graphic Design, EGD, “involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.”
At its core, experiential graphic design is a visual representation of the heart of a community, school, or space. Practically at Bassetti, this translates into wall graphics, signage, wayfinding features, and other graphic components – which the design teams integrate into relevant projects to create and uplift a sense of identity and culture.
In-House Experiential Graphic Design for Seamless Integration
While graphics professionals are often independent consultants on architectural projects, Bassetti features an in-house graphic design team as one of our services offered to clients throughout the Pacific Northwest. An essential part of Bassetti projects, our graphic designers work closely with the design team, from the beginning, through closeout. An in-house EGD team allows for responsive graphics which pivot alongside our iterative design process. Bringing graphics into the conversation early creates fully integrated designs which embody the heart and soul of the communities we serve.
Elaine Danielson
Elaine is the Director of Experiential Graphic Design at Bassetti Architects. She is motivated by the communities she works with to create fully integrated graphic elements that speak to a project’s identity and aid in smooth and intentional transition from space to space. Learn more about Elaine here.
Ellie Lange
Ellie is an Experiential Graphic Designer at Bassetti Architects. She works with clients and project teams to create graphics that are motivated by and respond to their surroundings. Her creative energy transforms spaces into visions of the people they serve. Learn more about Ellie here.
Creating Identity and Belonging through Graphic Design
The most influential graphics are embedded into the programming and design methodology of a project. Explore how experiential graphic designs inspired by community users can enhance (or even create) a sense of self for the users it serves.
Fully committed to a project, the Bassetti EGD team ensures their designs fully grasp the scope of the project goal and satisfies the ‘WHY’ behind adding a graphic into a design. This understanding stems from a range of research, from diving into historical archives; to attending community engagement events; to fostering in-depth conversations with stakeholders. This results in an iterative design process which becomes a collaboration of the end users’ vision.
Experiential Graphic Design at Bassetti Architects
Bassetti has created spaces where people live, learn, and thrive for over 76 years. Our designs bring stakeholder visions to life and help end users find their place within our wide and wonderful world. If you’re curious if experiential graphic design is right for your project, we’d love to chat.
You can learn more about our work with the Society for Experiential Graphic Design here:
